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김상훈 (KIM, SANG-HOON)
- · Office : 59-1동 604호
- · Phone : 02-880-6934
- · Email : profkim@snu.ac.kr
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Sang-Hoon Kim is Professor of Marketing at SNU Business School. He received a bachelor’s degree at Seoul National University in business administration, and earned a master’s degree at Korea Advanced Institute of Science and Technology in management science. He also received an MBA from the University of Chicago, and a Ph D. from Stanford University.
Professor Kim has studied and taught marketing strategy, new product development, high-tech marketing, among many others. His recent research interest lies in the field of art and culture marketing; the marketing strategies of arts, performances, movies, music, and media. He has published annually the ‘Korea Art Market’ reports for art professionals and collectors overseas since 2022.
His academic papers have appeared in major journals such as the Journal of Business Research, the Journal of Product Innovation Management, Industrial Marketing Management, and International Journal of Arts Management.
Professor Kim has studied and taught marketing strategy, new product development, high-tech marketing, among many others. His recent research interest lies in the field of art and culture marketing; the marketing strategies of arts, performances, movies, music, and media. He has published annually the ‘Korea Art Market’ reports for art professionals and collectors overseas since 2022.
His academic papers have appeared in major journals such as the Journal of Business Research, the Journal of Product Innovation Management, Industrial Marketing Management, and International Journal of Arts Management.
