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한다희 (Han, Da Hee)
- · Office : 59동 607호
- · Phone :
- · Email : daheee1221@snu.ac.kr
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Da Hee Han is an Associate Professor of Marketing at Seoul National University Business School. Prior to joining SNU in 2024, she was an Associate Professor of Marketing at McGill University where she was substantiated (tenured) in 2019. She received her bachelor’s and master’s degrees from Seoul National University Business School and her Ph.D. in Business (Major: Marketing; Minor: Psychology) from Indiana University at Bloomington.
Her research examines how emotions and psychological threats influence consumers’ coping strategy, judgment and decision-making, and persuasion. Her research can be divided into two broad programs. The first stream of her research examines the effect of emotions on judgment and decision-making, consumer coping, information processing, and persuasion in the health message and product advertising contexts. Her second stream of research investigates the effect of different types of psychological threats on consumer coping, information processing, and persuasion in the health or prosocial advertising contexts. Her articles have appeared in top marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology. She was a recipient of the Park Young Contributor Award for the best paper appearing in Volume 25 (2015) of the Journal of Consumer Psychology by a junior researcher as lead author.
She has taught various courses such as Marketing Management, Principles of Marketing, and Consumer Behavior.
Her research examines how emotions and psychological threats influence consumers’ coping strategy, judgment and decision-making, and persuasion. Her research can be divided into two broad programs. The first stream of her research examines the effect of emotions on judgment and decision-making, consumer coping, information processing, and persuasion in the health message and product advertising contexts. Her second stream of research investigates the effect of different types of psychological threats on consumer coping, information processing, and persuasion in the health or prosocial advertising contexts. Her articles have appeared in top marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology. She was a recipient of the Park Young Contributor Award for the best paper appearing in Volume 25 (2015) of the Journal of Consumer Psychology by a junior researcher as lead author.
She has taught various courses such as Marketing Management, Principles of Marketing, and Consumer Behavior.
