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이경미 (LEE, KYOUNGMI)
- · Office : 59동 707호
- · Phone : 02-880-2540
- · Email : kyoungmi@snu.ac.kr
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Kyoungmi Lee is a Professor of Marketing at Seoul National University Business School. She earned her Ph.D. in Marketing with a minor in Social Psychology from the University of Illinois at Urbana-Champaign, and her Master’s and Bachelor’s degrees in Business Administration from Seoul National University.
Before joining Seoul National University, Dr. Lee served as an Assistant Professor of Marketing at Yonsei Business School and Kansas State University. Her research has been published in esteemed journals such as the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Self & Identity.
Dr. Lee’s multidisciplinary research explores key areas of consumer behavior, including brand perception, conspicuous and symbolic consumption, stereotyping, consumer risk judgment, and social networking. She also contributes to the academic community as an editorial board member of several leading academic journals.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. In addition to her academic teaching, she has extensive experience in executive education, working with professionals to enhance their strategic marketing and consumer insights capabilities.
Before joining Seoul National University, Dr. Lee served as an Assistant Professor of Marketing at Yonsei Business School and Kansas State University. Her research has been published in esteemed journals such as the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Self & Identity.
Dr. Lee’s multidisciplinary research explores key areas of consumer behavior, including brand perception, conspicuous and symbolic consumption, stereotyping, consumer risk judgment, and social networking. She also contributes to the academic community as an editorial board member of several leading academic journals.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. In addition to her academic teaching, she has extensive experience in executive education, working with professionals to enhance their strategic marketing and consumer insights capabilities.
